Prospecting Tool

Website Audit Checklist

Welcome to Your Website Audit

Discover what defects, weaknesses, and opportunities your website has. Use this checklist to review your site across five critical areas — then see how a professional redesign can transform it.

Technical & Performance

Slow load times (check PageSpeed Insights or GTmetrix — over 3–4 seconds is a strong signal)

Not mobile-responsive, or mobile layout is broken/clunky

No HTTPS/SSL (browser shows "Not Secure")

Broken links, 404 errors, missing images

Outdated CMS or plugins (check tech stack with BuiltWith/Wappalyzer)

Console errors visible in browser dev tools

Design & UX

Dated visual style: small fonts, drop shadows, stock clipart, low-res images

Cluttered layout, inconsistent spacing/colors, weak visual hierarchy

Confusing navigation or too many menu items

No clear call-to-action, or CTAs buried below the fold

Autoplay music or video

Intrusive popups that are hard to close

Content

Old copyright date in the footer

Blog/news section not updated in over a year

Outdated info: old pricing, discontinued products, dead social links

No clear value proposition on the homepage

SEO & Discoverability

Missing or generic meta titles/descriptions

No schema markup

Poor Google rankings for obvious branded/service terms

No Google Business Profile integration or reviews shown

Low domain authority (check with Ahrefs/Moz free tools)

Conversion & Business Signals

No clear contact form, or forms that don't work

No analytics/tracking installed (check for GA/GTM with Wappalyzer)

No social proof: testimonials, reviews, case studies

Site doesn't match current branding used on social media

Quick Audit Workflow

Load the site on both desktop and mobile
Run PageSpeed Insights and check for HTTPS
View page source for meta tags and tech stack
Check footer date and blog/news freshness
Try filling out any contact form
Compare the site to 2–3 competitors' sites

Tick items as you go — the more boxes checked, the stronger the case for a remodel.

This free audit tool is a resource from DigiDocs

We help Tanzanian businesses get professional, mobile-ready websites built in 5 working days.

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